Ultimately, the bad-breath campaign was so successful that marketing historians refer to it as the “halitosis appeal”—shorthand for using fear to sell product. And, while the modern advertising industry is no stranger to creating a problem to sell its solution, Listerine’s medicalization of mouth odors might just be one of the most successful iterations yet.
Introduction: The Social Stigma of Bad Breath
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Halitosis is caused by oral bacteria trapped in your mouth for an extended time. The key to dealing with it is treating the root of the problem – removing the source of the odor. Most over-the-counter remedies such as mouthwash, mints and gum only mask the problem.
Some foods, such as garlic, may cause temporary bad breath with no quick fixes. Garlic gets absorbed into your bloodstream and the odor remains until your body has process the food.
If you smoke, quit. Ask your healthcare provider for help. You will have better smelling breath and a healthier body overall.
Keep the mouth moist by drinking water and chewing sugarless gum or sugar-free hard candy to stimulate the production of saliva. Mouthwash may temporarily mask bad breath odors, but it may not treat the underlying cause.
Claudia Hammond analyses the science, the misconceptions – and what you may be doing wrong.
Conclusion
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Overall, ignoring tonsil stones and halitosis can have a significant impact on both oral health and overall well-being.
Some people are born with a poor sense of smell or taste. Upper respiratory infections are blamed for some losses, and injury to the head can also cause smell or taste problems.
Diabetes is a chronic condition characterized by high levels of sugar (glucose) in the blood. The two types of diabetes are referred to as type 1 (insulin dependent) and type 2 (non-insulin dependent). Symptoms of diabetes include increased urine output, thirst, hunger, and fatigue. Treatment of diabetes depends on the type.
Halitosis, or bad breath affects an estimated 65% of Americans. Over 40 million Americans have "chronic halitosis," which is persistent bad breath. 90% of all halitosis is of oral, not systemic, origin.
Physiological halitosis is caused by bacteria that accumulate on the upper back of the tongue, even when the person has good oral hygiene. Ingesting certain types of food, smoking, or drinking alcohol can worsen the condition and produce unpleasant odors in the mouth.
If you are experiencing chronic bad breath despite practicing good oral hygiene and making lifestyle changes, it is important to see a healthcare professional. They can help identify any underlying medical conditions or medications that may be contributing to your bad breath and recommend appropriate treatment options.
Conclusion
Smoking or chewing tobacco is terrible for your health, but it’s also terrible for your breath. They dehydrate your mouth and cause residue that causes smells long after use.